Cub3d mobile app interface featuring 3D acrylic cube visualization with Connect a Wallet functionality, demonstrating pioneering Web3 memorabilia authentication design by SirCharles.DESIGN

Cub3D

Brought Web3 to the mainstream by connecting collector community practices with blockchain technology

Early Web3 UX Leadership Enabling New Forms of Digital Commerce

Bridging Tradition with Technology

Traditional memorabilia relied on certificates, expert verification, and community trust—methods that served collectors for generations but struggled in digital marketplaces. Emerging ledger technologies offered permanent provenance records but came with a price: they were seen as complicated, risky, and inaccessible to mainstream audiences.

This revealed a critical gap: secure digital ownership felt unfamiliar and disruptive to enthusiasts who valued tradition and authenticity.

The solution required preserving familiar behaviors while introducing seamless, modern validation that fit naturally into established collecting culture.

Making Web3 Work for Collectors

Building on the success with Ubisoft's Assassin's Creed collectibles, this work moved into digital collectibles.
  • Researched users and uncovered the key ways collectors build trust and verify if items are authentic.
  • Created workflows that added Web3 features to familiar steps, making it easier to learn.
  • Used visual comparisons to connect traditional verification with blockchain actions, making complex ideas easier to understand.
  • Built a flexible system that works with different types of collectibles while keeping interactions simple and consistent.
 

Turning Complexity into Clarity

Turning complex blockchain technology into something collectors could trust and enjoy took careful planning.
 

01

Familiar Habits in Design

Interfaces copied real-world collecting habits, making blockchain steps feel familiar and reassuring.

02

Learning in Small Steps

Content was introduced gradually so collectors could understand new ideas without getting overwhelmed by technical details.

03

Connecting Physical and Digital

3D visuals and layouts showed how physical items connected to their digital versions, making the relationship clear.

04

Building Trust Every Step

Every interaction was designed to be clear and reassuring, focusing on transparency and visible security so collectors didn't need to understand how blockchain works.

Building Strong Physical-Digital Connections

This approach delivered three core breakthroughs essential for mainstream Web3 adoption:
Cub3d mobile interface displaying collector-friendly crypto workflows with autographed game ball and intuitive navigation designed by SirCharles.DESIGN, eliminating need for cryptocurrency expertise through sophisticated Web3 UX innovation

01 Collector-Friendly Crypto Workflows

Reshaped blockchain processes into familiar, natural collector actions—removing the need for crypto expertise.
Mobile phone showing Tiger Woods 2019 Masters Ball with integrated 3D acrylic cube design and scannable tags created by SirCharles.DESIGN, demonstrating tangible-digital provenance bridge with blockchain authentication for Cub3d memorabilia platform

02 Connecting Physical Objects to Digital Records

Combined 3D acrylic cube designs with scannable tags, letting physical items connect directly to verified digital information.
Elderly collector examining trading cards while digital network visualization emanates from smartphone, representing community-driven trading ecosystem with blockchain connectivity designed by SirCharles.DESIGN for Cub3d's Web3 memorabilia authentication platform

03 Community-Focused Trading System

A smooth trading environment with item history, location tracking, and collection management built around the patterns collectors already know and expect.
 

Integrated Design Success

Thoughtful design turned technical innovation into simple, enjoyable experiences—setting new standards for Web3 collectibles.
 
 

Proving the Concept with Real-World Solutions

The delivered solutions connected physical and digital memorabilia worlds through careful execution.
 

Fully-functional Prototype

Interactive demo showing a complete Web3 memorabilia journey, from item validation to trading.

Scalable System Design

Modular platform design ready to expand beyond sports to comics, luxury items, and more.

Physical-Digital Connectivity

3D acrylic cube and scannable tags that connect physical collectibles to verified blockchain records.

"A functional demo brought the concept to life. The system can scale well beyond sports, opening doors to new collecting markets."
InMotion Software Development Team
 

Building Great Web3 Experiences

The project combined solid engineering with design that collectors actually want to use.
 

Simple Blockchain Access

Blockchain connections work behind the scenes so users don't need to understand crypto.

3D Visual System

Rich displays inspired by how collectors have always displayed their items, making things both beautiful and useful.

Location-Based Stories

Items like golf balls connect to the exact spot where they made winning putts, linking emotional memories with secure digital records.

Mobile That Just Works

Built to work smoothly on phones, making sure people can use it easily on any device.
 

Shaping Market Leadership and Industry Impact

This innovation positioned Integral Reality Labs as a leader in Web3 collectibles, achieving clarity, trust, and usability that competitors couldn't match.

Market Leadership Achievement

IRL proved that Web3 technology could work with traditional collector habits without compromising security or advanced features.

 

Industry Influence

Set design patterns and processes that other blockchain platforms now follow, focusing on user comfort as much as technical strength.

Sustainable Differentiation

Created a model for future NFT and digital asset systems that focuses on real-world use and emotional connection.

Analysis of Web3 design in 2023 found that this creative approach—hiding complex technical details behind simple, intuitive interactions—created a model for future NFT and digital asset systems focused on practical use and emotional connection.
2023 Research
 

A Plan for Connecting Culture and Technology

Cub3d changed how innovation reaches established communities, connecting culture and technology through thoughtful design.
 

Cultural Bridge

Turned unfamiliar blockchain systems into familiar, trusted collector experiences.

Proven Process

Created a repeatable method for companies introducing complex technologies to cautious user groups.

Research into blockchain accessibility in 2023 found that this approach successfully moved blockchain design toward people-centered methods where trust and simplicity drive adoption as much as technical power.
2023 Research
 

Let’s Make the Complex Feel Effortless

Smart design that connects advanced technology with user-friendly simplicity.