Bridging Tradition with Technology
Traditional memorabilia relied on certificates, expert verification, and community trust—methods that served collectors for generations but struggled in digital marketplaces. Emerging ledger technologies offered permanent provenance records but came with a price: they were seen as complicated, risky, and inaccessible to mainstream audiences.
This revealed a critical gap: secure digital ownership felt unfamiliar and disruptive to enthusiasts who valued tradition and authenticity.
The solution required preserving familiar behaviors while introducing seamless, modern validation that fit naturally into established collecting culture.
Making Web3 Work for Collectors
Building on the success with Ubisoft's Assassin's Creed collectibles, this work moved into digital collectibles.
- Researched users and uncovered the key ways collectors build trust and verify if items are authentic.
- Created workflows that added Web3 features to familiar steps, making it easier to learn.
- Used visual comparisons to connect traditional verification with blockchain actions, making complex ideas easier to understand.
- Built a flexible system that works with different types of collectibles while keeping interactions simple and consistent.
Turning Complexity into Clarity
Turning complex blockchain technology into something collectors could trust and enjoy took careful planning.
Integrated Design Success
Thoughtful design turned technical innovation into simple, enjoyable experiences—setting new standards for Web3 collectibles.
Proving the Concept with Real-World Solutions
The delivered solutions connected physical and digital memorabilia worlds through careful execution.
Building Great Web3 Experiences
The project combined solid engineering with design that collectors actually want to use.
Simple Blockchain Access
Blockchain connections work behind the scenes so users don't need to understand crypto.
3D Visual System
Rich displays inspired by how collectors have always displayed their items, making things both beautiful and useful.
Location-Based Stories
Items like golf balls connect to the exact spot where they made winning putts, linking emotional memories with secure digital records.
Mobile That Just Works
Built to work smoothly on phones, making sure people can use it easily on any device.
Shaping Market Leadership and Industry Impact
This innovation positioned Integral Reality Labs as a leader in Web3 collectibles, achieving clarity, trust, and usability that competitors couldn't match.
Market Leadership Achievement
IRL proved that Web3 technology could work with traditional collector habits without compromising security or advanced features.
A Plan for Connecting Culture and Technology
Cub3d changed how innovation reaches established communities, connecting culture and technology through thoughtful design.