Cub3D

Cub3D

Pioneered mainstream Web3 adoption by bridging collector community practices with blockchain technology

Early Web3 UX Leadership Enabling Next-Generation Digital Commerce

Bridging Tradition with Technology

Traditional memorabilia relied on certificates, expert verification, and community trust—methods that served collectors for generations but struggled in digital marketplaces. Emerging ledger technologies offered permanent provenance records but came with a price: they were seen as complicated, risky, and inaccessible to mainstream audiences.

This revealed a critical gap: secure digital ownership felt unfamiliar and disruptive to enthusiasts who valued tradition and authenticity.

The solution required preserving familiar behaviors while introducing seamless, modern validation that fit naturally into established collecting culture.

"NFTs remain notoriously insecure, easy to steal, and hard to retrieve. Usability concerns stand as the top barrier to mainstream adoption, as complexity deters broad collector participation."

BEINCRYPTO RESEARCH, 2023

Problem-Solving Blueprint for Web3 Adoption

Building on its success with Ubisoft's Assassin's Creed collectibles, Integral Reality Labs extended its expertise into this next frontier of digital memorabilia.

  • Conducted user research revealing essential trust-building rituals and validation habits central to the collecting community.
  • Designed hybrid workflows that gently layered Web3 functionality onto familiar processes, enabling a smooth learning curve.
  • Developed visual metaphors linking traditional verification with distributed ledger actions, simplifying complex technical concepts.
  • Engineered a modular, scalable system adaptable to various memorabilia types while maintaining consistent interaction logic.

"A modular interface system was crafted to bridge authentic collecting behaviors with decentralized security, ensuring adaptability across memorabilia categories."

PROJECT SCOPE & DELIVERY

 

Transforming Blockchain Complexity into Collector Confidence

Translating advanced ledger technology into an experience collectors could trust and enjoy required methodical innovation.

 

01

Familiar Ritual Integration

Interfaces mirrored real-world collecting habits, turning blockchain procedures into reassuring, recognizable validation steps.

02

Gradual Feature Introduction

Progressive content delivery helped collectors grasp new concepts in stages, building confidence without overwhelming technical detail.

03

Physical-Digital Connection

3D rendering and spatial layouts visually reinforced the link between physical artifacts and their verified digital counterparts.

04

Trust-Centered Design

Every interaction was crafted for clarity and confidence emphasizing transparency, step-by-step validation, and visible security without demanding blockchain knowledge.

Engineering Seamless Physical-Digital Integration

This approach delivered three core breakthroughs essential for mainstream Web3 adoption:
01 Collector-Friendly Crypto Workflows

01 Collector-Friendly Crypto Workflows

Reimagined blockchain processes into natural, relatable collector actions—eliminating the need for crypto expertise.
02 Tangible-Digital Provenance Bridge

02 Tangible-Digital Provenance Bridge

Integrated 3D acrylic cube designs with scannable tags, allowing physical objects to link directly to verifiable digital records.
03 Community-Driven Trading Ecosystem

03 Community-Driven Trading Ecosystem

A seamless trading environment featuring object history, location tracking, and collection management, designed around the familiar patterns collectors expect.
 

Integrated Design Success

"Refined design transformed technical innovation into approachable, rewarding experiences—setting new UX standards for Web3 collectibles."

 
 

Proving the Concept with Scalable, Real-World Solutions

The delivered solutions united physical and digital memorabilia worlds through precise execution.

 

Fully-functional Prototype

Interactive proof-of-concept showcasing a full Web3 memorabilia journey, from item validation to trading.

Scalable System Design

Modular platform architecture, ready to extend beyond sports to comics, luxury items, and more.

Physical-Digital Connectivity

3D acrylic cube and scannable tags linking tangible memorabilia to verified blockchain records.

"A fully functional demo brought the concept to life. The system can scale well beyond sports, opening doors to new collecting markets."

InMotion Software Development Team
 

Precision Craftsmanship in Web3 Experience Design

The project balanced high-level engineering with collector-centric design to create market-ready innovation.

 

Simplified Blockchain Access

Ledger connections hidden behind smooth, intuitive flows—no crypto knowledge required.

3D Object Framework

Rich visual rendering grounded in traditional display culture, marrying aesthetics with functionality.

Location-Based Storytelling

Items like golf balls mapped to their exact winning putt coordinates—merging emotional history with verified digital ownership.

Natural Mobile Experience

Designed for native mobile performance, ensuring accessible, reliable interaction across devices.

 

Positioning for Market Leadership and Industry Influence

This breakthrough positioned Integral Reality Labs as a pioneer in Web3 collectibles—achieving clarity, trust, and usability rivals could not match.

Market Leadership Achievement

IRL proved that Web3 technology could respect and extend traditional collector habits without sacrificing security or sophistication.

 

Industry Influence

Established design patterns and processes other blockchain platforms now follow—prioritizing user comfort as much as technical rigor.

Sustainable Differentiation

Created a model for future enterprise-level NFT and digital asset ecosystems focused on real-world utility and emotional resonance.

"The creative methodology—hiding technical intricacy behind intuitive interactions—created a model for future enterprise-level NFT and digital asset ecosystems focused on real-world utility and emotional resonance.

WEB3 DESIGN ANALYSIS2023
 

A Blueprint for Cultural and Technological Transformation

Cub3d redefined how innovation reaches established communities—bridging culture and technology through strategic design.

 

Cultural Bridge

Transformed unfamiliar blockchain systems into familiar, trusted collector experiences.

Refined Methodology

Validated a repeatable process for companies introducing complex technologies to conservative user bases.

"Forward-thinking solution that successfully shifted blockchain design toward human-centered approaches where trust and simplicity fuel adoption as much as technical power."

BLOCKCHAIN ACCESSIBILITY RESEARCH2023
 

Let’s Make the Complex Feel Effortless

Strategic design that bridges cutting-edge technology with human-centered simplicity.