25x
Operational Efficiency Gains
One person can now manage what used to take 25 people - from controlling 3-5 satellites to handling 75-100
$65M
Platform Acquisitions
Skipcart's driver-focused design helped build a $65M platform that 7-Eleven acquired to compete directly with DoorDash and Gopuff
20+
Industry Awards Won
Recognition from industry leaders, including 2024 Netty Award for revolutionary satellite control UI integration
More Business Solutions
Design work across diverse industries - from crypto trading platforms to Fortune 500 apps
AI-Powered Shopping Experience
InMotion Software, Inmar
Rescued Inmar's sophisticated but unused filtering system by making it actually usable. Inmar had built an advanced product filter that could account for medications, dietary goals, allergies, and personal preferences—way beyond typical grocery filters. The problem? It was so complex that shoppers completely ignored it, turning a valuable technology investment into expensive waste.
Created an AI "Personal Assistant" that learns from how people naturally browse and shop, then quietly uses that behavior to work Inmar's powerful filtering system behind the scenes. Instead of forcing customers to navigate complicated filter menus, the AI builds a visual "bubble-style" profile for each shopper that shows their relationships and preferences at a glance.
The result: shoppers finally started using the filtering system effectively, getting personalized recommendations that actually matched their needs. This transformed what was essentially dead technology into a competitive advantage, helping Inmar sell more while saving the investment they'd already made in the filtering database.
Democratized Crypto Trading
Kada Capital - Berlin, Germany
Made crypto trading accessible to people who didn't have time to monitor markets all day. Crypto trading is already more complex than regular trading, and it typically requires constant attention—watching markets, making decisions, and manually executing trades. Most people simply can't dedicate that much time to trading, even if they understand the markets.
Designed a platform that lets users create automated trading rules that execute themselves when specific triggers are hit. The interface simplifies connecting to crypto trading platforms through API integration, removing the technical barriers that usually stop people from getting started. Users can build their own automated strategies or discover proven ones from other traders.
Created a marketplace where strategy creators earn percentages from traders who use their automated rules—but only when those traders actually make profits. This creates a powerful incentive: the more successful a strategy becomes, the more people use it, and the more money the creator makes. The result is a constantly improving ecosystem where creators compete to build better and better automated trading strategies.
Anti-Fraud Verification System
Genuine, Inc.
Tackled the massive fraud problem in sports and entertainment memorabilia where fake autographs flood the market. Anyone could sign a jersey and claim it's from a famous athlete or movie star, leaving collectors with no reliable way to prove authenticity. Traditional authentication relied on expert opinions that could be disputed or forged certificates that provided little real proof.
Built a complete blockchain-based ecosystem that creates immutable proof of authenticity. The mobile app lets users film the actual signing or capture authentic moments, then automatically publishes that video evidence directly to the blockchain—solving the technical challenge of seamless app-to-blockchain integration.
Designed two authentication workflows: a team-based system that assigned different verification steps to multiple people, speeding up authentication by 5x compared to traditional methods, and a streamlined "wizard" version for individual users who needed quick verification.
Created a live auction platform where authenticated items could be sold with complete provenance tracking. Real-time bidding, instant outbid notifications, and detailed story profiles for each item—complete with verified footage of game-winning shots or actual signing moments.
The credibility boost from Bo Jackson becoming one of the first celebrities to authenticate memorabilia through Genuine opened doors to other high-profile opportunities. Items that went through the rigorous authentication process gained significant added value because buyers could finally trust they were getting genuine articles, not expensive fakes.
Email Experience Transformation
Oracle - AT&T Email Platform
Rescued AT&T's aging email platform from a shrinking user base. The interface looked like it was stuck in the early 2000s, and while long-time users stayed loyal, younger people wouldn't sign up and older users were gradually dropping off. AT&T was losing customers and couldn't attract new ones with an outdated email experience.
Designed a smart three-phase transformation that worked within engineering constraints. Started by "skinning" the existing interface—keeping all the technical positioning intact but giving it a modern visual makeover. This delivered quick wins while engineers worked on bigger changes. Phase two involved deeper updates: better sizing, spacing, typography, and colors that created a genuinely modern look.
The final phase built a complete communication dashboard that turned basic email into a central hub. Users could now manage scheduling, file storage, and multiple communication channels in one place, making AT&T competitive with modern platforms.
Results: the revamp attracted attention and brought in new, younger users while increasing time spent in the platform. AT&T transformed a declining product into something that could compete for today's users.
Unified Brand Architecture
Eventus - Financial Surveillance Leader
Fixed a brand identity crisis that was undermining Eventus's credibility in financial security. Despite providing surveillance technology for major platforms like Coinbase, Eventus had no cohesive brand standards—employees were creating client-facing materials using whatever fonts, colors, and layouts they felt like. In the high-stakes world of crypto and financial security, this inconsistency made them look unprofessional and unreliable.
The challenge intensified when Eventus launched four new products that all needed branded logos. Starting with their existing logo as the foundation, expanded that visual personality across the entire company. Created unified typography, color schemes, and brand standards that everyone could follow. Updated the website and product interfaces to match, ensuring consistency across all touchpoints.
Result: Eventus now presents a unified, professional identity that matches the sophistication of their surveillance technology. When financial institutions evaluate security providers, they see a company that looks as reliable and systematic as the products they're buying.
HIPAA-Compliant Pharmacy Revival
InMotion Software - H-E-B Partnership
H-E-B's pharmacy app had a devastating 1-star rating because customers were forced to call individual stores to manage prescriptions. This created a frustrating cycle - poor medication adherence hurt customer health outcomes while unpredictable prescription refills made revenue forecasting nearly impossible across H-E-B's 340+ locations.
Weekly user testing with actual pharmacy customers revealed the core issue wasn't just bad interface design - it was HIPAA's restrictive security requirements forcing constant token reestablishment. Completely rebuilt the pharmacy experience using native mobile OS security instead, eliminating the technical friction that made the old app unusable. Created intuitive features like scanning empty bottles to reorder and offline functionality after discovering many customers needed to manage medications while traveling across time zones.
App rating jumped from 1 star to 4.7 stars. Customers gained independence from phone calls and store visits, while H-E-B reduced support costs and gained predictable prescription revenue. The design thinking process helped build consensus across H-E-B's pharmacy and marketing departments around a customer-first approach.
Behavioral Shopping Intelligence
InMotion Software - H-E-B Partnership
One of America's top 5 grocery retailers was losing customers to delivery services because their website wasn't mobile-optimized and offered no personalization. Analytics revealed key drop-off points where customers abandoned their online shopping carts due to poor mobile experience.
Competitor research and design thinking workshops identified the opportunity to create behavioral learning that major delivery services couldn't offer - deep personalization tied to H-E-B's unique product knowledge. Built the retailer's first mobile shopping app with integrated curbside pickup and delivery. User personas and journey mapping revealed customers wanted convenience without losing the personal touch of their local H-E-B, leading to features that learn shopping behaviors while maintaining brand connection.
H-E-B gained a competitive mobile platform that helped them defend market share against services like Instacart and Amazon Fresh. The behavioral learning system improved customer retention by making shopping more convenient and personally relevant while keeping customers loyal to H-E-B rather than switching to generic delivery platforms.
MyKubota App Enhancement
Kubota Corporation
Redesigned Kubota's customer app to better serve equipment owners across North America. The original Android app was built on Xamarin, which created performance issues and limited what users could do. Migrated the entire Android experience to native code while completely refreshing both iOS and Android interfaces.
The biggest breakthrough was creating a step-by-step calibration system that lets farmers adjust their seeders right from the field. Before this, getting the exact seed-per-acre settings meant hours of phone calls with Kubota support, and sometimes technicians had to drive out to farms just to calibrate equipment. Now farmers walk through a simple process on their phone and get it right the first time. This eliminated countless support calls and field visits, saving Kubota significant service costs while giving farmers the independence they needed.
Also added multi-language support and improved how customers access their equipment's telematics data—real-time location tracking and performance insights that help farmers make better decisions.
Game Studio Brand Identity & Digital Platform
IMG Studio - Austin, TX
IMG Studio had serious game development skills. They were working on major titles like Star Wars Jedi: Fallen Order and the NBA 2K series, but they were practically invisible in the industry. Operating under the InMotion Software umbrella without their own identity made it nearly impossible to have real conversations with potential partners.
The key insight came from IMG's own game in development called "Outworld." While the studio decided against naming themselves after a single game, the space exploration concept became perfect for what they do. It represented exploring new frontiers in game development.
Built the brand identity around a "kid astronaut comfortably playing video games." This captured both the exploratory spirit of game development and the pure joy that drives every great gaming experience.
Created their complete brand including custom logo design, typography, colors, and visual direction. More importantly, designed and built their first-ever website. This was something they'd never had before. The website organized their different services like co-development, porting, remastering, and original games into clear presentations that actually made sense to potential clients.
The space-themed identity gave IMG Studio the professional presence they needed. With their new website and brand, they began attracting attention from other development companies and landing new contracts.
Now they have the brand presence to match their technical skills. From Star Wars to NBA 2K to WWE games, their portfolio speaks for itself.
More Work
What I do
Design expertise across the areas that matter most to growing companies
Creative Direction
Making sure all the visual pieces work together to support business goals, so companies look professional and stand out from competitors
Product Design
Building digital products that people actually want to use - combining good looks with functionality that makes sense
UX / UI
Taking complicated software and making it simple to use, so people can get their work done faster with less training
Brand Identity
Creating visual identity that helps companies differentiate themselves and build recognition in their market
Industry Recognition
22 industry awards for design work that looks great and delivers real business results
Netty Awards
Best UI Integration
Muse Creative
Gold in Branding
Indigo Design
3x Design of the Year Nominee
CSS Design
Special Kudos