Skipcart

Helped 7-Eleven expand their delivery network through custom logistics systems

$65M Platform Acquisition Supporting Large-Scale Delivery Operations

Updating Delivery Operations to Meet Market Changes

Typical delivery services fragmented the customer journey, making brands give up the final and most important interaction to third-party apps. This took away companies' control over quality, timing, and experience in the last mile.

Skipcart saw a chance to change this: "We're not just bringing packages, we're bringing your customer's last impression."

This led to building a white-label logistics network that kept brand identity intact while growing fleet operations to match big players like DoorDash.

How We Solved Complex Logistics Problems

Conducted deep research with users to learn what drivers actually need—including tools for safe one-handed use and straightforward workflows for unpredictable deliveries.
Used Google's On-Demand Rides and Deliveries Solution toolkit to create smart route predictions that made routes more profitable for drivers.
Built a reliable data framework using Merkle tree structure to merge job management, routing, and customer updates into one user-friendly system.
Turned complicated fleet operations into easy-to-use mobile tools, increasing driver productivity while keeping safety as the top priority.

"Google Maps accuracy helped us build trust with enterprise clients. We provided exact delivery times down to the minute, making our service known for its dependability."

—

Ben Jones

CEO, Skipcart

Balancing User Experience with Business Needs

The product design blended user-focused thinking with large-scale operational demands through four key principles:

01

Driver Safety First

One-handed controls and voice-assisted features kept drivers' eyes on the road while accessing important functions.

02

Clarity in Any Condition

Smart layout and contrast adjustments kept the interface readable from dawn to night shifts, in all lighting and weather.

03

Clear Priorities

Highlighting must-know details while cutting down on unnecessary choices helped drivers perform under stress without losing awareness.

04

Smooth Operational Flow

All tasks—from taking jobs to managing routes and talking to customers—came together in one touch-friendly system. No need to switch between apps.

"Skipcart achieved what they envisioned—a crisp, functional, and visually sharp experience. Fleet coordination was fundamentally transformed, performance rose, and safety stayed front and center. This shows how strong design can balance complexity with ease of use."

InMotion Software Development Team

Rethinking How Delivery Systems Work

A thorough review of competing services uncovered a major issue: drivers had to switch between multiple disconnected apps to complete each delivery. This created an opportunity to combine these touchpoints into one integrated workflow.

Skipcart mobile app interface showing $4.93 earnings display, delivery job details for "DODGING DUCK" restaurant, and "ACCEPT" button, demonstrating SirCharles.DESIGN's driver-centric UX design with large touch targets and high-contrast elements optimized for vehicle operation

01 Driver-First Interface

Large, user-friendly controls and high-contrast design, shaped by real driver feedback, let drivers work safely through their busy shifts.

Multiple Skipcart app screens showing predictive routing intelligence with map interfaces, blue search zones, and "Go offline" options, showcasing SirCharles.DESIGN's Google ODRD integration design that enabled location forecasting for maximum driver efficiency

02 Predictive Routing Intelligence

Google ODRD integration let the system predict where drivers would be when orders became ready—not just tracking, but forecasting locations to make timing and acceptance much better.

Layered smartphone screens displaying Skipcart job management interface with $23.80 earnings tracking, delivery queue system, and streamlined workflow design by SirCharles.DESIGN that eliminated app-switching and boosted driver productivity by 73%

03 Smarter Job Management

Drivers could line up future deliveries while finishing current ones, boosting their earnings and efficiency without making the process harder.

Building a Delivery Network That Scales and Adapts

Reliable Data Framework

Merkle tree design ensured secure, reliable connections that allowed easy growth across new services and integrations.

Location Intelligence with Forecasting

The system tracked drivers in real-time and predicted their future locations, helping to streamline pickups and boost fleet efficiency.

Integrated Command Center

One touch-friendly interface housed all key tasks including routing, job offers, and customer messaging. Drivers didn't need to switch between multiple tools.

30min

Average Delivery Cycle

1-API

Single Integration Point

73%

Workflow Efficiency Improvement

Building Skipcart's System for Enterprise Expansion

Innovation went beyond just drivers, giving business partners a flexible, secure delivery system built for growth while protecting their brand identity.

Easy API Integration

A simple connection let brands add Skipcart to their current sales systems, cutting setup time from months to weeks.

Brand Kept Control

Companies stayed in charge of customer relationships while Skipcart handled deliveries in the background, taking care of the "last mile" without pushing out the brand.

Flexible & Adaptable

Brands could activate just the features they needed, ensuring everything fit well with their existing tools and workflows.

Enterprise Partner Network

300K+

Service Locations in 37 States

98%

U.S. Market Coverage via Partner Network

The design allowed for complex multi-brand delivery while protecting each partner's brand identity, making it the top white-label choice for companies that want direct customer connections.

Turning Complex Ideas into Easy-to-Use Designs

Delivery driver in high-visibility vest operating Skipcart mobile interface during night shift, demonstrating SirCharles.DESIGN's adaptive design optimized for low-light conditions and safe single-handed vehicle operation

Touch controls and high-contrast visuals that work well in dark and low-light environments

Smartphone mounted on car dashboard displaying Skipcart app with color-coded delivery zones map and "Go to a hot zone" interface, showcasing SirCharles.DESIGN's in-vehicle UX design for real-time route optimization and driver safety

Real-time updates shown with simple color-coded status displays

Multiple smartphone screens showing diverse branded app variations of Skipcart platform demonstrating flexible UI components that adapt to different enterprise partner brands while maintaining consistent user experience designed by SirCharles.DESIGN

Flexible components that adapt to different brands while keeping the user experience consistent

Positioning Skipcart as the White-Label Standard

2.3M Driver Network

Compared to DoorDash’s 1M at time of acquisition

$65M Valuation

Opening doors to strategic purchase

Market Milestone

7-Eleven bought Skipcart in 2022, giving it a clear advantage over DoorDash and Gopuff. This purchase let the retailer control its own last-mile delivery without depending on outside networks.

"Skipcart’s national reach and white-label capability allow 7-Eleven to shape its delivery future standing apart from Gopuff and other rivals by keeping fulfillment in-house."

Restaurant DiveIndustry Analysis

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Work with design leadership that turns complex logistics platforms into scalable, business-ready systems built for growth.

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