Skipcart

Powered 7-Eleven's market-leading expansion through custom-built logistics infrastructure

$65M Platform Acquisition Enabling Enterprise-Scale Operations Leadership

Modernizing Delivery Operations for a Changing Market

Traditional delivery services fragmented the customer journey forcing brands to surrender the final, most critical interaction to third-party apps. This stripped companies of control over quality, timing, and experience at the last mile.

Skipcart saw the opportunity to reshape this dynamic: "We aren’t just delivering packages, we’re delivering your customer’s final impression."

This led to the creation of a white-label logistics network that preserved brand integrity while scaling fleet operations to rival major players like DoorDash.

Driver turnover costs logistics companies $15,000+ per person, with system complexity cited as the leading cause for 68% of fleet departures.

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INDUSTRY LANDSCAPE

Problem-Solving Blueprint for Complex Logistics

Led in-depth user research to uncover real driver needs—including safe, single-handed operation and simple workflows for unpredictable delivery environments.
Integrated Google’s On-Demand Rides and Deliveries Solution (ODRD) toolkit to enable smart route prediction and boost driver profitability.
Engineered a secure, scalable data framework (Merkle tree structure) that combined job management, routing, and customer updates into a single, intuitive environment.
Simplified complex fleet operations into mobile-friendly, easy-to-learn tools—improving driver efficiency while keeping safety a top priority.

"The accuracy of Google Maps was key to securing enterprise partnerships. We gave clients precise delivery timing down to the minute—setting us apart for reliability."

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Ben Jones

CEO, Skipcart

Balancing User Experience with Enterprise Demands

Skipcart’s product design harmonized user-centered thinking with large-scale operational demands through four essential principles:

01

Driver Safety First

Single-handed controls and voice-assisted features ensured drivers kept their attention on the road while accessing critical functions.

02

Clarity in Any Condition

Smart information layout and contrast adjustments kept the interface clear from sunrise to late-night shifts regardless of lighting or weather.

03

Cognitive Ease

Prioritized must-know details while reducing unnecessary decision-making helping drivers perform under pressure without sacrificing awareness.

04

Seamless Operational Flow

All tasks—from accepting jobs to managing routes and communicating with customers—were brought into a streamlined, touch-friendly environment. No need to jump between apps.

"Skipcart achieved exactly what they envisioned—a crisp, functional, and visually sharp experience. Fleet coordination was transformed, performance rose, and safety stayed front and center. This shows how strong design can balance complexity with ease of use."

InMotion Software Development Team

Reimagining Operational Infrastructure for Growth

A detailed analysis of competing services revealed a major gap: drivers had to switch between multiple disconnected apps to finish each delivery. Skipcart saw the opportunity to unify these touchpoints into one integrated workflow.

01 Driver-First Interface

Large, easy-to-use controls and high-contrast design, shaped by real driver feedback supporting safe, effortless use during demanding shifts.

02 Predictive Routing Intelligence

Google ODRD integration allowed Skipcart to anticipate where drivers would be when orders became ready—not just tracking, but forecasting locations to improve timing and acceptance.

03 Smarter Job Management

Drivers could queue future deliveries while completing current ones, improving utilization and income potential without complicating their workflow.

Engineering a Scalable, Flexible Delivery Ecosystem

Scalable Data Structure

Merkle tree architecture delivered reliable, secure connections allowing smooth expansion across new services and integrations.

Location Intelligence with Forecasting

The system didn’t just follow drivers in real-time, it predicted future positions, helping streamline pickups and boost efficiency across the fleet.

Integrated Command Center

All essential tasks including routing, job offers, customer messaging, lived in a single, touch-optimized interface. Drivers never needed to juggle multiple tools.

30min

Average Delivery Cycle

1-API

Single Integration Point

73%

Workflow Efficiency Improvement

Strengthening Skipcart’s Platform for Enterprise Expansion

Skipcart’s innovation didn’t stop with drivers, it gave corporate partners a scalable, brand-safe logistics backbone tailored for growth.

Easy API Integration

A streamlined connection enabled brands to add Skipcart to existing POS systems cutting implementation from months to weeks.

Brand Ownership Retained

Companies kept control of the customer relationship, while Skipcart powered fulfillment invisibly in the background owning the “last mile” without losing brand presence.

Modular & Adaptable

Brands could activate only the features they needed, ensuring perfect fit with existing tools and workflows.

Enterprise Partner Network

300K+

Service Locations in 37 States

98%

U.S. Market Coverage via Partner Network

Skipcart’s design enabled complex, multi-brand delivery while safeguarding each partner’s brand identity making it the top white-label solution for companies that prioritize direct customer ownership.

Translating Complexity into Seamless User Journeys

Gesture controls and high-contrast, driver-optimized visuals for dark and low-light environments

Real-time data updates with simple color-coded status displays

Flexible components for brand-specific customization while maintaining a consistent user experience

Positioning Skipcart as the White-Label Standard

2.3M Driver Network

Compared to DoorDash’s 1M at time of acquisition

$65M Valuation

Paving the way for strategic buyout

Market Milestone

7-Eleven’s 2022 acquisition of Skipcart gave it a direct edge over DoorDash and Gopuff letting the retailer control its own last-mile fulfillment without relying on third-party networks.

"Skipcart’s national reach and white-label capability allow 7-Eleven to shape its delivery future standing apart from Gopuff and other rivals by keeping fulfillment in-house."

Restaurant DiveIndustry Analysis

Empower Your Delivery Operations

Partner with design leadership that transforms complex logistics platforms into scalable, enterprise-ready solutions built for growth.

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