Modernizing Delivery Operations for a Changing Market
Traditional delivery services fragmented the customer journey forcing brands to surrender the final, most critical interaction to third-party apps. This stripped companies of control over quality, timing, and experience at the last mile.
Skipcart saw the opportunity to reshape this dynamic: "We aren’t just delivering packages, we’re delivering your customer’s final impression."
This led to the creation of a white-label logistics network that preserved brand integrity while scaling fleet operations to rival major players like DoorDash.
Driver turnover costs logistics companies $15,000+ per person, with system complexity cited as the leading cause for 68% of fleet departures.
INDUSTRY LANDSCAPE
Problem-Solving Blueprint for Complex Logistics
- Led in-depth user research to uncover real driver needs—including safe, single-handed operation and simple workflows for unpredictable delivery environments.
- Integrated Google’s On-Demand Rides and Deliveries Solution (ODRD) toolkit to enable smart route prediction and boost driver profitability.
- Engineered a secure, scalable data framework (Merkle tree structure) that combined job management, routing, and customer updates into a single, intuitive environment.
- Simplified complex fleet operations into mobile-friendly, easy-to-learn tools—improving driver efficiency while keeping safety a top priority.
"The accuracy of Google Maps was key to securing enterprise partnerships. We gave clients precise delivery timing down to the minute—setting us apart for reliability."
Ben Jones
CEO, Skipcart
Balancing User Experience with Enterprise Demands
Skipcart’s product design harmonized user-centered thinking with large-scale operational demands through four essential principles:
Engineering a Scalable, Flexible Delivery Ecosystem
30min
Average Delivery Cycle
1-API
Single Integration Point
73%
Workflow Efficiency Improvement
Strengthening Skipcart’s Platform for Enterprise Expansion
Skipcart’s innovation didn’t stop with drivers, it gave corporate partners a scalable, brand-safe logistics backbone tailored for growth.
Enterprise Partner Network





300K+
Service Locations in 37 States
98%
U.S. Market Coverage via Partner Network
Skipcart’s design enabled complex, multi-brand delivery while safeguarding each partner’s brand identity making it the top white-label solution for companies that prioritize direct customer ownership.
Positioning Skipcart as the White-Label Standard
Market Milestone
7-Eleven’s 2022 acquisition of Skipcart gave it a direct edge over DoorDash and Gopuff letting the retailer control its own last-mile fulfillment without relying on third-party networks.