Updating Delivery Operations to Meet Market Changes
Typical delivery services fragmented the customer journey, making brands give up the final and most important interaction to third-party apps. This took away companies' control over quality, timing, and experience in the last mile.
Skipcart saw a chance to change this: "We're not just bringing packages, we're bringing your customer's last impression."
This led to building a white-label logistics network that kept brand identity intact while growing fleet operations to match big players like DoorDash.
How We Solved Complex Logistics Problems
- Conducted deep research with users to learn what drivers actually need—including tools for safe one-handed use and straightforward workflows for unpredictable deliveries.
- Used Google's On-Demand Rides and Deliveries Solution toolkit to create smart route predictions that made routes more profitable for drivers.
- Built a reliable data framework using Merkle tree structure to merge job management, routing, and customer updates into one user-friendly system.
- Turned complicated fleet operations into easy-to-use mobile tools, increasing driver productivity while keeping safety as the top priority.
"Google Maps accuracy helped us build trust with enterprise clients. We provided exact delivery times down to the minute, making our service known for its dependability."
—Ben Jones
CEO, Skipcart
Balancing User Experience with Business Needs
The product design blended user-focused thinking with large-scale operational demands through four key principles:
Building a Delivery Network That Scales and Adapts
30min
Average Delivery Cycle
1-API
Single Integration Point
73%
Workflow Efficiency Improvement
Building Skipcart's System for Enterprise Expansion
Innovation went beyond just drivers, giving business partners a flexible, secure delivery system built for growth while protecting their brand identity.
Enterprise Partner Network





300K+
Service Locations in 37 States
98%
U.S. Market Coverage via Partner Network
The design allowed for complex multi-brand delivery while protecting each partner's brand identity, making it the top white-label choice for companies that want direct customer connections.
Positioning Skipcart as the White-Label Standard
Market Milestone
7-Eleven bought Skipcart in 2022, giving it a clear advantage over DoorDash and Gopuff. This purchase let the retailer control its own last-mile delivery without depending on outside networks.